Together For Respect At Home

The coronavirus (COVID-19) pandemic presents new, unprecedented concerns and challenges for our community, with specialist family violence services already seeing an increase of family violence incidents and referrals as a result of COVID-19.

In response to this complex issue, members from the Together for Equality and Respect (TFER) Partnership in the East have developed this social marketing campaign aimed at promoting safe, healthy, connected and respectful relationship at home. This campaign takes a collaborative and evidence-based approach to prevent violence against women during the pandemic through promoting respectful relationships and positive mental health and wellbeing strategies.

Please visit http://whe.org.au/tfer/tfer-projects/ to use all TFER branded resources. For organisations outside of the EMR, de-branded tiles are available on this page – these can be used by organisations in other regions.

Campaign Communication Guide

 

Backlash Resources

In the event of online backlash comments to the Together for Respect at Home campaign, below are some additional resources as well as the suggested responses within the campaign guide. Please also consider your own organisational policies in dealing with online comments.

TFER Resource – Negative Backlash

Suggested responses to Family Violence Social Media Responses from Our Watch