Our Club: A Place for Everyone
The ‘Our Club’ campaign is a club strengthening initiative for Eastern Football League clubs.
WHY ARE CLUBS IMPORTANT
Building strong and connected communities is important for everyone. Local footy clubs provide an opportunity to bring people together, increase participation in sport, promote social connection and create a sense of belonging.
Research tells us that all these elements protect children, young people and adults from social isolation, alcohol and other drug use and poor mental/physical health.
MAKING PEOPLE FEEL WELCOME
Local footy clubs provide a place where people of all ages get together to meet their mates, play sport and cheer on their team! Sometimes, there are people who may not feel included or welcomed in these environments. There may be excessive drinking or poor language, very few women present or perhaps there is a lack of diversity evident in the crowd.
Returning to the club this season may be difficult for some people. Things have changed which can affect mental health, personal identity, and feelings of belonging.
WHAT DO WE HOPE TO ACHIEVE
The ‘Our Club’ project hopes to start a conversation with football club committees, volunteers and supporters that gets them to think about:
- How to create a welcoming environment for all
- Who is not in the crowd
- How boundary behaviour might look to an outsider
- How to support each other
- How to serve alcohol responsibly
- How to start conversations to to support everyone’s wellbeing
We are asking all Eastern EFNL clubs to get on board and be involved in this project by hanging the custom team colour boundary banner, displaying the campaign posters around the club rooms and sharing the media tiles on their club social media through the season.
By displaying these positive images and messages we are reinforcing to our community that clubs are important and are a place for all people to come and feel safe, welcomed and included. Strong clubs build not only strong football teams, but strong and healthy communities.
This project is proudly sponsored by the eastern Action on Alcohol Flagship Group. The initiative has been funded by The Australian Drug Foundation Local Drug Action Team program in partnership with the Outer East Primary Care Partnership. The Campaign will run across the local government areas of Maroondah, Knox, Yarra Ranges, Monash, Manningham, Boroondara and Whitehorse.