Our Club: A Place for Everyone

#OurClubEFNL

The ‘Our Club’ campaign is a club strengthening initiative for Eastern Football League clubs.

WHY ARE CLUBS IMPORTANT

Building strong and connected communities is important for everyone. Local footy clubs provide an opportunity to bring people together, increase participation in sport, promote social connection and create a sense of belonging.

Research tells us that all these elements protect children, young people and adults from social isolation, alcohol and other drug use and poor mental/physical health.

MAKING PEOPLE FEEL WELCOME

Local footy clubs provide a place where people of all ages get together to meet their mates, play sport and cheer on their team! Sometimes, there are people who may not feel included or welcomed in these environments. There may be excessive drinking or poor language, very few women present or perhaps there is a lack of diversity evident in the crowd.

WHAT DO WE HOPE TO ACHIEVE

The ‘Our Club’ project hopes to start a conversation with football club committees, volunteers and supporters that gets them to think about:

  • How to create a welcoming environment for all
  • Who is not in the crowd
  • How boundary behaviour might look to an outsider
  • How to serve alcohol responsibly

GET INVOLVED

We are asking all Eastern EFNL clubs to get on board and be involved in this project by hanging the custom team colour boundary banner, displaying the campaign posters around the club rooms and sharing the media tiles on their club social media through the season.


PROJECT

This project is proudly sponsored by the eastern Action on Alcohol Flagship Group. The initiative has been funded by The Australian Drug Foundation Local Drug Action Team program in partnership with the Outer East Primary Care Partnership. The Campaign will run across the local government areas of Maroondah, Knox, Yarra Ranges, Monash, Manningham, Boroondara and Whitehorse. The initiative, in full, will be postponed to the 2021 season, however the campaign has been adapted to celebrate the role Clubs have played in 2020.

 

CELEBRATING THE ROLE CLUBS HAVE PLAYED IN 2020

More than ever, we have seen the role that community clubs, such as football, play in keeping our residents connected and healthy. During a very difficult start to 2020 we have witnessed innovation and adaptability in clubs which has helped people feel connected to each other and promote health and wellbeing messaging. In 2020, we will be celebrating and promoting the amazing work that Clubs have done during this difficult time. To be involved, please complete this survey and tell us about the work you have been doing at your club to keep people connected and healthy. We’ll then develop a social media tile for you, your local council, your partners and the EFNL to share. We will also be sharing your work with local health practitioners on The Well, so that they can learn from you as well.

 

MORE INFORMATION

If you’d like to get involved or have any questions, please contact
[email protected] | 9879 8385

 

RESOURCES

Campaign Social Media Guide

EFNL Information Guide

Guide for Local Government

SOCIAL MEDIA IMAGES

(Please use images in line with Campaign Social Media Guide)