Community Voices

Qualitative Research: “The science of using words” to communicate and strengthen a message, make information more memorable and to assist in creating understanding and empathy.

Traditionally, research in the health sector has been based in the “science of numbers”, or quantitative research. More recently however, the power and value of “the science of words” has emerged as an incredibility powerful way to understand, communicate and strengthen the messages around key health and well being issues. Community Voices was developed under the guidance of the CRG to provide a range of practical advice and tools to assist community researchers undertake effective and ethical qualitative research.